Creating Offers That Sell: Turn What You Do Into Something Customers Want

Date: Sept. 25, 2026
Time: 12:00PM- 1:00PM

Having a great product, service, or skill isn't enough if customers don't understand what you're offering—or why they should choose it.

In this practical workshop, you'll learn how to turn your ideas, expertise, products, or services into clear and compelling offers that make it easier for customers to say yes.

We'll break down the essential pieces of a strong offer, from identifying the problem you're solving and the customer you're solving it for to packaging, pricing, positioning, and communicating the value. You'll also learn how to strengthen an existing offer that isn't getting the response you hoped for.

In this class, you'll learn how to:

• Identify the specific customer your offer is designed to serve

• Define the problem, need, or desire your offer addresses

• Turn your product or service into a clear, compelling offer

• Communicate benefits and value instead of simply listing features

• Package and price your offer with greater confidence

• Differentiate your offer from other options in the market

• Recognize common reasons customers hesitate to buy

• Evaluate and improve an existing offer

• Create a simple plan for testing your offer in the real world

Whether you're developing your first offer, launching something new, or trying to improve an offer that isn't converting, you'll leave with a clearer understanding of what you're selling, who it's for, and why someone should buy it.