November 5th 11:00 – 12:00 

You’ve seen the ads. “Free money for your business!” “Thousands of grants available!” Maybe you’ve wondered if a grant is the missing piece that would finally get your business or project off the ground. 

The Secret Behind Startup Money is an honest, practical look at how businesses really get funded. Grants are real, and some businesses do get them. But you might be surprised how some of the most familiar names in our region actually got their start. 

In this session, our capital access specialist walks you through what funding actually exists, what grants have looked like in our region, and how to tell a real opportunity from a paid service selling the dream. 

You’ll leave with a clear, realistic picture of your options and what to have ready, whichever path you take. 
 
You’ll Learn How To 

• Tell the difference between grants, loans, SBA-backed loans, government contracts, and tax credits 
  • See where most businesses actually get their startup money 
  • Spot “free money” websites and services that cost you more than they give 
  • Understand the real odds, timelines, and strings attached to grants 
  • Know what lenders look for and how SBA loan guarantees work 
  • Get clear on the three things every funder wants to see 

Who It’s For 

This session is for anyone starting or growing a business who is wondering how to pay for it, especially if you’ve been searching for grants. 

Outcomes 

By the end of the session, participants will: 

✅ Understand the main types of funding available to small businesses 
✅ Know how most businesses really get started and grow their capital over time 
✅ Recognize red flags in grant offers and paid grant services 
✅ Have realistic expectations about grant odds, timelines, and requirements 
✅ Know the three things they need before seeking any kind of funding