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Crowdfunding Basics: Understanding Your Options

Friday August 28th

11:30 AM

You need capital, and crowdfunding keeps coming up as an option. But "crowdfunding" is one word for four very different things, and most people pick a direction before they understand what they're actually choosing.

Crowdfunding: Understanding Your Options is a capital and financing Masterclass designed to help you understand the full crowdfunding landscape before you commit time or money to a campaign. This class is for entrepreneurs who are considering crowdfunding but want to know which type fits their business, which platform matches their goal, and what a real campaign involves before they begin.

During the session, you'll explore the four types of crowdfunding, learn how the major platforms differ, and work through a structured process to identify which approach fits their situation. This is not a "how to run a Kickstarter" tactics class. It's an orientation and decision-making session that helps you choose the right path and understand that crowdfunding is a marketing effort you plan, not a button you push.

By the end of the class, you'll know which type of crowdfunding fits your business and what your next step should be.

You'll Learn How To

Tell the four types of crowdfunding apart (rewards, donation, equity, and debt) and who each one fits

Match the right platform to your funding goal

Recognize the legal and financial considerations that come with equity and debt crowdfunding

Understand why crowdfunding is a marketing campaign that has to be planned in advance

Map out the three phases of a campaign: pre-launch, live, and fulfillment

Decide which crowdfunding path fits your business, or confidently rule it out

Who It's For

This session is for entrepreneurs and small business owners who are exploring crowdfunding as a way to raise capital.

You may have a product, a cause, or a growing business, and you've heard crowdfunding might help you fund it. You may have looked at Kickstarter or GoFundMe but weren't sure where to begin. You want to understand your options and choose the right approach before you invest time and money into a campaign.